Facebook Ads Marketing Services in Cape Town

Phase 1: Foundational Ads Account Setup [Once Off]

Package Fee: R800 for the initial setup, typically covering 2 hours of work required for most service-based businesses.

Additional Hourly Rate: R400 per hour for every additional hour required beyond the initial 2 hours, applicable for more complex setups or specific client requirements.

Description:

Establish the essential components for successful Facebook advertising campaigns tailored specifically for service-based businesses. This phase includes setting up the Ads Manager, Facebook Pixel, Tag Manager integration, and initial conversion tracking events.

Package Components:

Ads Manager & Ads Account Setup:

• Creation and configuration of your Facebook Ads Manager and Ads account.
• Customization of account settings and preferences.
• Adding our Admin & Manager/Partner Accounts while under our phase 2 management plan.

Facebook Pixel Installation:

• Installation of the Facebook pixel on your website to track user interactions and behaviors. Installed via our Google Tag Manager (GTM).

Tag Manager Integration:

• Integration of our Google Tag Manager (GTM) for efficient management and deployment of tracking tags, whiles under our phase 2 management plan.

Initial Conversion Tracking & Analytics Events Setup:

• Configuration of initial conversion events based on the objectives of service-based businesses, such as:
• Lead (signing up for a consultation or service trial)
• Contact (initiating contact with your business via email, phone, or chat)
• Schedule (scheduling an appointment or consultation)
• Submit Form (submitting a service inquiry or filling in an ad or website contact form)

Phase 2: Tracking and Maintenance [Monthly]

Monthly Fee: R400 per month for the rental of connecting your page to our Tag Manager, conversion tags, Analytics and us providing ongoing standby and maintenance.

Additional Hourly Rate: R400 for every additional hour required beyond the standard maintenance, applicable for more complex projects or additional support needed.

This structure ensures that clients have access to ongoing support and maintenance for their tag management and conversion tracking needs at a reasonable and transparent cost.

Description:

We strive for the continued effectiveness of your Facebook advertising infrastructure with ongoing maintenance and optimization tailored for service-based businesses. This phase includes regular monitoring, troubleshooting, and updates to try and maximize ROI.

Package Components:

Monthly Maintenance:

• Regular monitoring and maintenance of the Ads Manager, Pixel, and Tag Manager to strive for proper functioning.
• Standby support for addressing technical issues and answering client inquiries.
• Keeping tag manager connected to track consistently and stepping in to resolve tag issues.

Conversion Tracking Optimization:

• Ongoing optimization of conversion tracking events based on performance analysis and business objectives.
• Adjustment and refinement of tracking events to align with changes in website structure, new ads or user behavior.

Technical Support:

• Access to technical support for troubleshooting and resolving any issues related to the Ads Manager, Pixel, or Tag Manager.

Phase 1: Ads & Strategy Creation [Once Off]

This phase involves the creation of Facebook campaigns and ads in the advanced Ads Manager, including the design of the image, captions, descriptions, hashtags, and overall concept/strategy for each ad.

Package Fee: R500 per ad in an ad campaign, included in this is the fee for the image e.g. editing stock image you provide, adding logo, overlay, matching brand look, feel, colors and for the captions, descriptions, hashtags, and overall and/or concept/strategy/technical aspects.

We'll connect the facebook pixel to track ad analytics in our system and tag manager.

Each ad will be purchased once, for us to create it. Additional ads will be created on an as-needed basis for a per ad fee.

The ad will be added to a campaign in the advanced Ads Manager.

Type of Paid Ads Available to Design:

• Website Traffic Ads
• Post Engagement Ads
• Lead Generation Ads
• Grow your Followers Ads
• Product / Shopping Ads
• Service Industry Ads
• Events / Jobs etc.

Please note: The actual ads spend budget is not included and is billed separately by Facebook.

Ads & Account: Management [Monthly]

At Spartan Web Design, we specialize in maximizing the return on investment for your paid advertising campaigns. With our expertise in utilizing top social advertising tools and techniques, we aim to boost your fan/follower base, enhance engagement, drive website traffic, and generate quality leads efficiently.

Monthly Fee: R400

Included Services (Up to 1 hour):

• Facebook Ads Monitoring & Management
• Run, Refresh, and Maintain Paid Ads & Campaigns
• Run and Maintain Facebook Business Manager
• Content Research and Suggestions
• Research on Customer Demographics
• Targeting of Selected Audience
• Page Optimization to stay updated with new trends
• Analytics & Insights available on Request

Optional Extras (Hourly Fee - R400 per hour):

• Responding to engagement / comments
• Monitoring and/or responding to Facebook reviews & messages
• Daily Monitoring & Tracking of conversations
• Sharing of business page posts to local area approved groups

Please note: The actual ads spend budget is not included and is billed separately by Facebook.