Free
- Up to 5-10 keywords & Phrases
- Google Keyword Planner Volume Check/Analysis
- 15min - introduction, recap of this document
- 15min - Q&A & Keyword viability & volume check
Basic Information
Cost Per Click - Search Ads
Depending on the sector and the competition, the average (CPC) for
Google Ads in South Africa bidding ranges from R3 to R10 and even
R150.
For instance, businesses with greater competition, like finance and
insurance, typically have higher CPCs. However, even within the same
sector, CPCs can differ dramatically based on the chosen keywords, the
effectiveness of the ad, and other elements.
Businesses must carefully choose the keywords they are targeting,
ensure their ads are high-quality and relevant, and continuously
analyse and change their campaigns to keep expenses under control. This
will allow them to get the most out of their advertising budget.