Google Ads Marketing Services in Cape Town

How it works

We start our clients on our basic setup plan first. (Step 1)

We require a bank card to add to a Google Account for ads budget used billing purposes, as well as cell phone number. You must be South African and have a South African Bank account. You will also need to provide proof of identity and company if in company name.

This account will not be accessible by you, only by us. This is both for security purposes and to ensure that the account is not tampered with. This will be a new gmail account with a new google ads account. We will make use of our tag manager, analytics and search console to integrate the ads scripts and tracking into the website.

We will provide you with reports and feedback, based on the plan that you're on.

After the first 30 days/Month we change over into the Tracker & Care Plan. (Step 2)

On the 3rd Month we can either extend this plan or switch into the Tracker & Standby Plan phase. (Step 3)

We offer additional services and custom hourly rates or packages for things not covered in these packages.

STEP 1 - Basic - Google Ads - Setup Plan

# R2500 - Once Off*

STEP 2 - Basic - Google Ads - Tracker & Care Plan

# R1500 - Once Off* | Optional Monthly*

OR

STEP 3 - Basic - Google Ads - Tracker & Standby Plan

# R500 - Optional Monthly*

1 st Month

1. Basic - Google Ads - Setup & Manage Plan
# R2500 - Once Off*

Google Ads Setup - Our Fee (Without Ad Spend)

Below is a break down of what this covers

1.1 Discovery Phase
# Analysis Form & Discovery
# Up to 30 Mins Research & Strategy - To attempt to solve the desired issues/goal
# Up to 30 Mins Meeting
-- Value of R500 - Once Off*

1.2 Action Phase
# 2 campaigns setup/created
# Keyword & Phrases
# Up to 5 Ad Groups Per Campaign
# Up to 15 Keywords per campaign
# Active management/adjustments to ads, optimization, or standby availability
# Up to 2 hours/Over the month’s Campaign
-- Value of R1000 - Once Off*

1.3 Conversion or Tracking Phase
# Integrated Tag Manager & Tracking Tags - Rental
# Integrated Analytics 4 - Rental
# e.g. Stanbby or Management, Adjustments, Implementation, Creation, Integration
# Access to this sensitive area is only for us, as per this rental agreement.
# Up to 1 hour
-- Value: R500 - Rental*

1.4 Feedback Phase
# Up to 30 Mins - Reports or Analytics Analysis/Campaign Analysis
# Up to 30 Mins - Meetings & Feedback - Video or Voice or Messages
-- Value of R500 - Once Off*

Hidden Cost/Self Determined Cost (Ad Spend)
Minimum daily budget R25 to R50*
Recommended Minimum 1st Month Total: R 3275+-

2 nd Month

2. Basic - Google Ads - Tracker & Care Plan
# R1500 - Once Off* | Optional Monthly*

Google Ads Setup - Our Fee (Without Ad Spend)

Below is a break down of what this covers
Management, Rental & Maintenance. Ideal for Max Click Based ads.

2.1 Discovery Phase
# Prior Month’s Ads Analysis
# Up to 1 hour
-- Value of R500 - Once Off*

2.2 Action Phase
# Active management/adjustments to ads, optimization, or standby availability
# Up to 1 hour/Over the month’s Campaign
-- Value of R500 - Once Off*

2.3 Conversion or Tracking/Standby Phase
# Integrated Tag Manager & Tracking Tags - Rental
# Integrated Analytics 4 - Rental
# e.g. Standby or Management, Adjustments, Implementation, Creation, Integration
# Access to this sensitive area is only for us, as per this rental agreement.
# Up to 1 hour
-- Value: R0 p/m* on the Tracker & Care Plan

2.4 Feedback Phase
# Up to 15 Mins - Reports or Analytics Analysis/Campaign Analysis
# Up to 15 Mins - Competitor Insights Analysis
# Up to 30 Mins - Meetings & Feedback - Video or Voice or Messages
-- Value of R500 - Once Off*

Hidden Cost/Self Determined Cost (Ad Spend)
Minimum daily budget R25 to R50*
Recommended Minimum 2nd Month Total: R 2275+-

3rd Month

Can be a repeat of the 2nd month “Tracking & Care Plan” @ R1500 p/m.

OR

Just the Rental “Conversion or Tracking/Standby Phase.” @ R500 p/m. Known as the:

> 3.1 Tracking & Standby Plan.
This is a must for conversion based ads to work.

Billing Notes

Our fees/packages are billed upfront for the next coming month and must be paid before any work or ongoing rental services are provided.

Invoices are sent on the 23th and must be paid by the 25th + Proof of payment before or on the last day of the month, for service delivery for the next month.

Performance Expectations

While we cannot provide guarantees for specific Key Performance Indicators (KPIs) due to the dynamic nature of online advertising, we are committed to delivering the best possible results for your Google Ads campaigns.

Our approach includes:

> Click-Through Rate (CTR)
We strive to achieve a CTR ranging from 4% to 15% by implementing initial ad optimization setups. Our goal is to consistently improve CTR over time.

> Ad Optimization
We use a rotating A/B ad strategy to test and identify the most effective ad variations, allowing us to display the best-performing ads more frequently.

> Conversion Tracking
We implement conversion tracking to collect data that Google can use to estimate campaign performance based on past data. This enables us to make data-driven decisions for ongoing campaign optimization.

By implementing these strategies, we aim to optimize your campaigns and enhance their performance.

While specific outcomes can vary based on several factors, our goal is to deliver the best results within the allocated budget.

Competitor Auction Insights

As part of our commitment to optimizing your Google Ads campaigns, we offer competitor auction insights. This valuable feature allows us to gain insights into who is bidding against your ads in the competitive landscape.

With competitor auction insights, we can:

• Identify Your Competitors: We analyze the data to identify your main competitors in the online Google search marketplace.


• Determine Bidding Strategies: By observing the bidding behavior of competitors, we can infer whether it is advantageous to adjust your bidding strategy.


• Optimize Daily Costs: We use this data to assess whether it's possible to lower or increase your daily budget or cost per click to maintain a competitive edge.

Our competitor auction insights provide a strategic advantage, enabling us to make informed decisions that keep your campaigns competitive and cost-effective.

It's another way we go the extra mile to deliver results for your Google Ads campaigns.